Boqii

Boqii

Startup
Pet products e-store

Gallery

Product description

Established in 2008, Boqii originated as a retailer of pet foods and pet-related products. It had its own standalone website, but was best known in China for its outlets on Taobao, Tmall, Jingdong and other well-known Chinese e-commerce sites.

In the years since its establishment, Boqii has added a wiki, social forums, group buying deals, and directories in order to increase stickiness and move into new areas. It has also developed an in-house brand of pet products.